Structural clarity for complex products.
Chief Experience Officer at DRIVE Hockey Analytics. 25+ years turning ambiguous, data-heavy problems into user-centric platforms people trust — across FinTech, SportsTech, PropTech, and healthcare.
25+
Years in product & technology
$1.6M
Annual revenue built at Pixel Tours
500K
Users on the 407 ETR mobile app
38+
Enterprise & startup clients served
Thoughtful design makes complexity disappear, leaving only trust.
Selected work
01 / 08
Performance Intelligence
Bringing NHL-level player tracking to every level of hockey, and turning AI-driven performance data into experiences that athletes and coaches act on.
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Identity Verification, Reimagined
A product strategy and delivery framework across 26 initiatives on a core identity verification platform, plus a new direct-to-consumer line for U.S. renters.
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Toll Roads Go Mobile
The largest tolling highway in North America moves from monthly paper invoices to a top-rated, native mobile experience.
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Wealth Management, Rebuilt
Transforming complex, spreadsheet-driven advisory workflows into a cloud-based, task-optimized wealth management platform.
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VR for Architecture & Design
A personally developed VR viewer grows into Yulio, a SaaS platform that brings architectural designs to life with minimal time and cost.
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Music for Early Learning
A screen-light mobile app that pairs classical music with neuroscience-backed activities for new parents, rated 4.5 out of 5.
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Luxury Dealership Platform
A bespoke web and inventory platform that gives a premier exotic and luxury car dealer full control of its listings, brands, and online storefronts.
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First-Line Support, Powered by AI
A custom ChatGPT-powered assistant that gives an online pharmacy instant front-line support and answers common customer questions.
View case study →Experience
2000 — PresentChief Experience Officer (CXO)
Leads experience strategy and feature prioritization DRIVE platform, translating performance intelligence into intuitive tools for athletes and coaches.
VP of Product
Owned vision, roadmap, and execution for the core identity-verification SaaS platform; reduced a 250+ item defect backlog within three sprints.
Head of Product & Design, Verifast One
Led a new DTC rental-screening product for the U.S. market, from discovery through launch planning.
Founder & Managing Director
Scaled a two-person consultancy into a 20-person product, design, and development practice generating $1.6M+ in annual revenue for clients including 407 ETR, P&G, and Rogers Media.
Manager, User Interface & Frontend Development
Led teams of 10–15 building domain, hosting, and dynamic-imaging products acquired by Adobe.
About & education
Fig. 04Strategic product and experience executive with a track record of building AI-enabled, data-rich, and user-centered products across SaaS, FinTech, PropTech, SportsTech, healthcare, telecom, and consumer technology.
Deep expertise uniting product, design, engineering, and data science — translating complex technology into intuitive experiences, measurable outcomes, and scalable delivery models.
