Performance Intelligence
Bringing NHL-level player tracking to hockey players of every age and skill level, and designing the subscriber experience that keeps them engaged.
Platform figures are drawn from drivehockey.com. This is a current engagement, so outcome metrics will be added as smart arena installations go live.
Making NHL-level insight feel effortless for every player, and turning that experience into steady subscriber growth.
DRIVE's tracking technology is proven in portable form, but it depends on on-site setup and a volunteer operator. To reach players at every level, the experience has to become effortless, and the subscription behind it has to convert players and keep them engaged.
Lead user experience strategy and product design across the full customer journey, align sales, marketing, technology, and support around one experience, and shape the next generation of both the hardware and the software.
First smart arena installations begin in Q4 2026, introducing operator-free tracking, live leaderboards, and automated AI progress reports with customized training plans.
