The platform and the mandate
Verifast provides identity and income verification for the rental housing market. Its platform connects applicants' bank data to their identity, verifies income across a wide range of sources, and screens for document fraud, with human review where it matters. The company reports verifying 1.5 million renters each year.
I joined in May 2025 as Head of Product and Design for Verifast One, the company's new direct-to-consumer line, and became VP of Product in November 2025. In that role I owned the vision, roadmap, and execution for the core platform, and provided focused strategic updates and direction to the C-suite.
A product operating model that scales
As VP of Product, I established a product strategy and roadmap process that translated executive-level KPIs into prioritized feature delivery. Across 26 product initiatives, it improved cross-functional alignment and accelerated launch execution.
I restructured the product development organization and its processes, including bringing in a new VP of Development, and introduced planning tools and cadences that gave product strategy a dependable foundation.
- Release planning and velocity. Scalable sprint processes across engineering, design, and product, with team velocity measured and visible.
- Quality and stability. A defect backlog of more than 250 items reduced within three sprints, alongside deployment stabilization work that improved launch reliability and reduced release risk.
- Documentation and readiness. Documentation discipline and deployment readiness practices that made releases predictable.
- Executive alignment. Regular strategic updates to the C-suite that connected customer needs to business objectives.
AI that reads the documents applicants actually provide
I led the design and build of AI-powered verification modules, which contributed to a 3x revenue expansion opportunity.
A central part of this work was integrating AI to interpret credit and criminal reports. These reports arrive in loose, inconsistent formats and often with partial data, which makes rules-based parsing brittle. The AI modules were designed to extract and interpret the information that matters despite variable structure and missing fields. The goal was a reliable, consistent read of each report that supports faster, better-informed decisions.
Designing for imperfect inputs shaped the product experience as much as the model did, including how gaps in the data are communicated and when a human reviewer steps in.
Verifast One: a direct-to-consumer line
As Head of Product and Design, I led product strategy and development for Verifast's direct-to-consumer offering and owned the lifecycle from discovery through development and launch planning. I built and guided a cross-functional team around user-first design, research-backed decisions, data-driven optimization, roadmaps, partnership evaluation, launch planning, and product KPIs.
The offering enables U.S. rental applicants to pre-verify through a Portable Tenant Screening Report and to access apartment search assistance. I also established a roadmap to grow it into a broader renter support platform that delivers value between rental searches and improves long-term retention.
Market and launch decisions
- Launch markets. Evaluated and identified the primary launch markets for Verifast One.
- Go-to-market. Assessed go-to-market strategies, primary user segments, and adoption targets to define launch readiness and how success would be validated.
- Platform integration. Planned and designed how the consumer product integrates with the existing Verifast core platform, so one verification engine serves both lines.
- Design vision. Directed a design vision that blends the core brand with a distinct consumer experience.
Partner programs and white labeling
I contributed to partner program integrations and white-label services that allow Verifast's verification capabilities to be embedded in other products. This opened new vertical markets and grew the customer segments Verifast can address. Verifast publishes API documentation to support these integrations.
Leadership perspective
Verifast brought together lessons from regulated, data-heavy environments. At D1G1T, I learned how financial professionals depend on accuracy and clarity. At 407 ETR, I saw how trust in a payment experience is earned. At Verifast, I applied those lessons to a business where fairness, speed, and fraud prevention must work together, and where product process matters as much as product design.
